Who we are

About us

A rebellious bunch of rule-breakers.

Experts in your field

About us

Who is renegade?

At our core, we’re rebels with a cause. If it’s been done before, we’re not interested. We take every client brief and flip the script, fusing strategy with bold, innovative thinking to build brands that refuse to blend in. Tech branding isn’t cereal-box branding - it's a whole different beast, and that’s where we thrive.

We put customers at the centre, ditching the jargon and over complicated tech speak for brands that spark real connections. From FinTech to SaaS and beyond, we take the complexity of tech and turn it into branding that’s sharp, daring, and unforgettable.
RISK TAKERS. RULE BREAKERS. REBELLIOUS THINKERS. RENEGADES.

Jana Straiton

The Founder Story

I spent half of my career marketing Consumer Packaged Goods, anything from tofu to laundry detergents. In this world, I witnessed the power of branding. And everyone in the business, not just marketing, loved and lived the brand.

About 10 years ago, I moved to Tech. I worked with tech giants from the West Coast, like PayPal, Adobe, and London’s start-ups. Here, I quickly realised the little focus there is on branding in Tech.

The problem is that customers connect with brands and are loyal to brands, not products. Whether you are selling tofu or software, whether you are in B2B or B2C – humans connect with brand stories, not product features. Recognising the branding gap in tech, I started Renegade - an agency dedicated to building remarkable tech brands.

Values

Spirited Rebels

Attitude

We are here for a good time. Not a long time. So let’s take risks, break some rules, let’s rebel against the convention and make bold decisions to be different. We have a culture of innovative thinking and bags of attitude to drive change for brands that want to stand out and get attention from their customers.

Heartitude

We are always authentic. Always ourselves, genuine, transparent and always rooting for a good cause. We thrive on building trust and authentic relationships with our clients. And we do the same for our clients and their target customers.

Diversity

Are you different? We are the same. Uniqueness and diversity are at the core of our agency. We bring different thinking to our clients thanks to the diverse culture that is welcoming and nurturing talent from different backgrounds and different walks of life.

Testimonials

What our customers think

Renegade helped with defining the
strategy and design for my business
and personal brand. With Renegade’s
fresh perspective, we created
branding that truly reflects the values
of my business.
Stephen Taylor
CMO PayPal, Samsung, Nokia & Others
Renegade just gets it - the team understood our community and they've created a story that really represents what we're all about. With our clear identity and new branding, we're growing in numbers everyday!
Tony Margiotta
Founder @ Tech Angels
The campaign helped with illuminating PayPal as the preferred payment partner for the non-profit sector, igniting a surge in new merchant adoptions within this sector.
Shaun Burdette
Marketing Director @ PayPal
We weren't really focused on brand image and targeted marketing initiatives. Refocusing on our brand was instrumental in transforming Fly Now Pay Later business.
Muhammad Ali Malik
CFO @ Fly Now Pay Later

Not sure where to start?

Talk to us about how we can help with defining and building your brand. 
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20 Wenlock Rd
London
N1 7GU
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hello@renegade-marketing.com
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