Kevin Mascarenhas, a believer in the power of technology to drive meaningful transformation, needed a comprehensive rebrand for his business. His new brand needed speak directly to its ICPs – letting them know that Daedalus is the ideal guide to take their pioneering tech to product market fit. With Kevin, we zeroed in on his ICPs, crystalised the business offer and created an an elevated, authoritative brand that movies its audience to action.

When seasoned CMO Stephen Taylor launched his coaching business, he knew differentiation was key. We crafted a dual-focused branding strategy—balancing authority with approachability, business branding with personal branding. Through deep market research, strategic workshops, and expert positioning, we built CMO Pro into a brand that speaks with clarity, confidence, and authenticity.