Qolo | Rebrand & Website Build

Payment innovators setting the Tone for the future of Fintech

The Problem

Qolo, a first-party provider for ledger, money movement, and card issuing, is on a mission to simplify financial infrastructure. They approached Renegade seeking a complete rebrand and full website build that would allow them to stand out in a competitive fintech market.

Wanting to expand their reach with banking and FinTech clients, Qolo needed to redefine its identity to showcase its pioneering solutions in a compelling way. The challenge was to craft a brand that reflected both their technical expertise and their unified approach to financial infrastructure.

Understanding Qolo:
brand strategy that truly Fits

We started by immersing ourselves in Qolo’s world - getting into the bones of their solutions and services through product workshops and executive interviews.

Understanding their strategic goals and unique value proposition allowed us to shape a brand that showcases the team's passion, their innovate approach to their products and the enthusiasm they share for transforming the FinTech space.

From this, we built a comprehensive brand strategy, including Qolo's core messaging framework and aspirational brand story.

Zig when others Zag


We created a brand identity that captured the uniqueness of Qolo's solutions. Taking our philosophy to ‘zig’ when others ‘zag,’ we developed a bold and unconventional visual identity - what we like to refer to as 'dark mode'.

A stark, minimal yet striking design that reflects Qolo’s commitment to simplicity and reliability.

A modern, tech-forward brand identity that appeals to targeted decision-makers.

Product Naming - Unique Yet Unified


Qolo’s products stand out from everything else on the market, so the product names had to reflect that.

Since Qolo’s solutions are highly advanced - almost scientific in their precision - we drew inspiration from themes such as physics, energy, and movement.

By playing on the use of the letter ‘Q’ from the brand name, we enhanced the ownability of the products to Qolo itself.

Overall, the naming construct is harmonised - creating a family of names with a clear approach that can be easily scaled to accommodate any future products that may be on the roadmap.

Comprehensive Website ReBuild


From UX/UI design to content strategy, development, we created and built a website that reflects Qolo's unique identify as a unified provider of simplified financial infrastrucutre.

With intuitive customer journeys, the site offers visitors an easy-to-navigate and engaging user experience. We delivered strategic content that is designed to communicate Qolo’s expertise and industry leadership.

We developed Qolo’s case studies and testimonials allowing Qolo to communicate its credibility. By bringing visibility to the leadership and wider team, the website builds trust with visitors.

To increase engagement and demonstrate Qolo’s industry leadership, the website now includes Insights, Events and News & Blog content connecting users with Qolo's thought leadership & latest activities.

And of course, the site has full CRM integration to catch all enquiries, then directing them to the relevant departments.

Consistancy Straight Out Of The Gates

To bring the brand to life, we did a complete overhaul of all Qolo's existing assets - including social media templates, sales decks and other communication materials.

Delivering these assets in parallel with the website build enabled Qolo to communicate consistently across all touchpoints from day one of the re-brand.

ReLauCHINg In Style


To kick off Qolo’s re-brand, we created a sizzle reel to introduce the company and showcase their new identity.
It was used as part of the company’s internal re-launch and is also being showcased at industry events.

Results

This bold, ambitious company now has a standout brand identity and a website that makes an impact.

Qolo's new website delivers a seamless experience that is engaging and a true reflection of what Qolo does for its clients and partners - empowering businesses to innovate and thrive.

And with a sleek, minimalist brand, Qolo can communicate its value with clarity and confidence.

Their new branding allows Qolo to solidify its reputation as a leader in financial infrastructure.

Testimonials

What The Qolo Team HAs to Say

We didn’t just relaunch our brand, we reimagined it. Renegade helped us create something fresh, exciting, and aligned with our goals. The team’s agility meant that even as our business was changing in front of them, they could iterate alongside us. Renegade has ensured that our new brand identity reflects our vision and sets us apart.
Rouzbeh Rotabi
Chief Revenue Officer @ Qolo
Renegade helped us build a brand that truly feels like us. They took the time to understand who we are and amplified what makes us unique. The partnership between Qolo and Renegade brought everyone together and inspired us to deliver something genuinely exciting.
Rebecca Stolakis
Senior Marketing Specialist @ Qolo

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