With Fly Now Pay Later, we had to build a B2B and B2C brand. We anchored our brand positioning in the B2C space, building a brand with B2C customer avatars in mind. That helped travel providers better understand what end users Fly Now Pay Later is targeting, and how their customer base can benefit from Fly Now Pay Later’s service offering.

Wanderlust. That was the zeitgeist we tapped into when building the customer avatar for Fly Now Pay Later. Millennials, the biggest spenders in the travel industry at the time, valued experiences more than physical things. Our positioning was focused on enabling travel adventures and life experiences in a more accessible way.

With clear customer avatars in mind, we were able to easily define Fly Now Pay Later’s brand positioning, brand story and personality. This created a clear blueprint for how we brought the brand to life. From logo and branding evolution to the adventurous explorer personality we created for Fly Now Pay Later on social media, inspiring travellers with colourful imagery and stories behind trending destinations.


The brand website got a complete overhaul, focusing on a simple, clean UI with easy usability and the right depth of information. The web journeys had to consider both B2C and B2B audiences, their needs and the way they explore product and company information. Messaging was simple, avoiding tech or financial jargon, and communicating clearly and effectively


A retention program was created to re-engage with customers who already tried Fly Now Pay Later, offering rewards programs, and incentivising feedback sharing on Trustpilot for added credibility and an email nurture campaign was built to continue inspiring new travel and new adventures.


The sales team were empowered with a new brand identity, new pitch decks were created, new collateral was developed for an impactful showcase at events and a webinar program was built enabling the sales team to share insights in the travel industry, as well as share product demos.