Kevin Mascarenhas, a believer in the power of technology to drive meaningful transformation, needed a comprehensive rebrand for his business. His new brand needed speak directly to its ICPs – letting them know that Daedalus is the ideal guide to take their pioneering tech to product market fit. With Kevin, we zeroed in on his ICPs, crystalised the business offer and created an an elevated, authoritative brand that movies its audience to action.

Tech Angels is a powerhouse community of female founders, CEOs, and investors who needed a brand identity as bold as they are. We worked closely with founder Tony Margiotta and community members to uncover their core values, crafting a narrative that celebrates their fearless, get-sh*t-done energy. From an unconventional color palette to a striking, wing-inspired logo, we ditched the clichés and built a brand with attitude.