Kevin Mascarenhas, a believer in the power of technology to drive meaningful transformation, needed a comprehensive rebrand for his business. His new brand needed speak directly to its ICPs – letting them know that Daedalus is the ideal guide to take their pioneering tech to product market fit. With Kevin, we zeroed in on his ICPs, crystalised the business offer and created an an elevated, authoritative brand that movies its audience to action.

Tech Angels is a powerhouse community of female founders, CEOs, and investors who needed a brand identity as bold as they are. We worked closely with founder Tony Margiotta and community members to uncover their core values, crafting a narrative that celebrates their fearless, get-sh*t-done energy. From an unconventional color palette to a striking, wing-inspired logo, we ditched the clichés and built a brand with attitude.

When seasoned CMO Stephen Taylor launched his coaching business, he knew differentiation was key. We crafted a dual-focused branding strategy—balancing authority with approachability, business branding with personal branding. Through deep market research, strategic workshops, and expert positioning, we built CMO Pro into a brand that speaks with clarity, confidence, and authenticity.

Adobe is well known for it’s market leading solutions in content production. However, lesser known for its other enterprise solutions focused on improving customer experiences through analytics and real-time personalisation.

With the rise of contactless payments in the UK, people started to carry less cash, This led to a decline in cash donations for the not-for-profit sector.  PayPal saw this as an opportunity to enter the sector with it’s range of contactless card readers. 

Following initial growth, this FinTech start-up was ready for scaling. Jasper Dykes, the CEO asked us to reposition, redesign the brand and bring it to life in a new unique web design that would support the needs of their B2B and B2C customers. Find out more about the approach we took.

Xoom, an international money transfer app, was looking to launch in Europe. The cross-border money transfer space was already highly competitive. How does a Brand differentiate and compete with established players? See how we tackled this challenge.